Deliver your customer orders anytime and through any sales channel

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What is Amazon Multi-Channel Fulfilment (MCF)?

Grow your business across all channels with Amazon’s fulfillment network

MCF is a third-party logistics (3PL) service that enables businesses to drive growth by leveraging the speed and reliability of Amazon’s fulfillment network to deliver provide fast, reliable delivery across all sales channels.

Why use MCF

Deliver a better shopper experience

Delight shoppers with the speed, predictability, and reliability of Amazon’s fulfilment network.

Consistent on-time delivery

Build trust and grow loyalty with a >99% on-time delivery rate and deliveries made 363 days a year.¹

¹_{Based on all MCF standard-sized orders placed and shipped in 2024 in the United Kingdom}

Delivery speeds that convert

Help customers shop with confidence by offering the fast, reliable delivery speeds they expect, including next-day delivery options.

Scale globally with Amazon’s network

Consolidate your inventory into a single pool and quickly expand across geographies and sales channels with a world-class global fulfilment network.

First-class customer experience

Real-time tracking on every order, a 99.98%² undamaged package delivery rate, and a network built to withstand spikes in demand.

²_{Based on all orders fulfilled by MCF in the UK from January 2023 through March 2024}

Integrated, automated fulfilment operations

Seamlessly connect MCF with your back-end systems and automate the entire order fulfilment process with our state-of-the-art ecommerce integrations.

How MCF works

Amazon inventory in warehouse on white background

You send your inventory to Amazon

Ship your products to Amazon and we’ll store them in our fulfilment centres so they’re ready for distribution when ordered.

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Customers order your products

Customers order through any off-Amazon sales channel including your website, ecommerce marketplaces, or social media stores.

Amazon delivery truck icon on white background

Amazon receives and processes your orders

Once your orders are routed to MCF, we pick and pack your products, and prepare to ship them out to your customers.

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Amazon delivers orders to your customers

We fulfil your orders within 1 calendar day (Expedited) or 2-3 calendar days (Standard).

Case study

MySweetSmile

MySweetSmile improved its delivery speeds by 43% while reducing operating costs by 8% with MCF as its 3PL provider.

September 27, 2023 06:48 pm

Read

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Integrations

Automate your entire order fulfilment process

With our apps and APIs, you can integrate MCF with the ecommerce systems that you’re using – and automate your order fulfilment process from online checkout to your customers’ doorsteps.

March 13, 2023 05:31 pm

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Pricing

Reduce your costs for fulfilment and storage

Accelerate your bottom-line growth with simple, predictable pricing for fulfilment and storage and discounts on multi-unit orders of up to 25%.

February 14, 2023 12:36 am

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Frequently asked questions

Yes. In fact, UK sellers who use both MCF and FBA have increased their Amazon.co.uk sales revenue by an average of 26.4%*.

How is this possible? There are four main reasons:

Effective inventory consolidation and distribution: Once you send your inventory to Amazon, we:
1. Consolidate your inventory into a single pool that can be tapped into to fulfil your Amazon.co.uk orders (with FBA) as well as your off-Amazon orders (with MCF).
2. Distribute your stock across our network of fulfilment centres, so it’s as close as possible to your customer base.
Improved inventory turnover: By exposing your pool of inventory to all your sales channels, you can increase the likelihood that your stock will be sold faster and improve your inventory turnover.
Reduced out-of-stock rates: Amazon will help you ensure that you have the right amount of the right products in the right places at the right times – so that you can satisfy demand from all your ecommerce channels and prevent stockouts.
Faster delivery promises: With your products strategically positioned across Amazon’s fulfilment network, you will be able to faster make delivery promises on Amazon.co.uk – and this can help boost shopper conversion.

_{*Based on trailing twelve-month sales revenue for UK Amazon sellers who used FBA and started using MCF from December 2022 to April 2023, versus those who only used FBA, during the same time period.}

Transform your order fulfilment with MCF today

Interested in getting started with Amazon Multi-Channel Fulfilment (MCF)?