How to use MCF to fulfil orders from TikTok Shop

Social commerce – which involves the buying and selling of products and services directly through social media platforms like TikTok, Instagram, Facebook, and Pinterest – is becoming increasingly popular. For shoppers, social commerce offers an opportunity to discover, explore, and purchase products without ever leaving their social media feed.

And we’re seeing a steady rise in the number of social commerce channels that businesses are selling on: Five years ago, online retailers only sold via an average of 2.6 social commerce channels, but this has increased to 4 channels today, and is expected to reach 5.4 in the next five years – according to recent Forrester research, commissioned by Amazon.

However, as your business expands across these new social commerce channels, handling logistics operations like inventory management and order fulfilment can become a major challenge. This is where a third-party logistics (3PL) provider, such as such as Amazon Multi-Channel Fulfilment (MCF), can help. In this blog, we highlight some of the reasons why you should consider outsourcing your social commerce fulfilment to a 3PL like MCF and explain how to get started.

Why should outsource your social commerce fulfilment to a 3PL?

As your social commerce business grows, keeping up with inventory management and order fulfilment can become a complex undertaking. To deliver orders rapidly and reliably for your social commerce shoppers, you must be able to:

• Manage the end-to-end logistics process, from storing your inventory in warehouses to processing orders, to picking, packing, and shipping products and delivering them to customers’ doorsteps.
• Scale your logistics operations to handle spikes in demand, which may occur when one of your products goes “viral” or during peak periods like the end-of-year holiday shopping season.
• Adhere to each social media platform’s fulfilment requirements.

Fortunately, a 3PL – like MCF – can help you in all of these areas, so that you can delight shoppers with a fast, frictionless delivery experience and drive revenue growth on your social commerce channels.

How can MCF help businesses fulfil orders on TikTok?

If you are an Amazon seller, you can use your existing inventory with Amazon to fulfil orders on social commerce channels with MCF. There is no additional sign-up or inventory transfer required.

When it comes to speed and reliability, there are a number of other reasons why you might consider using MCF for your social commerce fulfilment:

• Multiple delivery speed options: MCF offers multiple delivery speeds to meet your needs: Standard delivery within 4 business days and Expedited delivery within 2 business days.
• Ability to scale: MCF, which utilises Amazon’s global fulfilment network, is capable of efficiently handling spikes in order volumes.
• Real-time order tracking: MCF provides real-time tracking on all orders, with tracking numbers available as soon as the shipping label is created.
• Inventory consolidation: It can be hard to predict which products will be popular on which channels. By using a single pool of inventory, you can strategically allocate your stock to various channels to meet consumer demand. This approach can help you improve inventory turnover and reduce stockouts.

How can you automate your TikTok Shop order fulfilment by using an MCF integration?

If you are looking to automate order fulfilment and inventory management for social commerce channels, you can use one of many integrations for social commerce, such as WebBee, LINGXING, or Connector by Silk to seamlessly connect your TikTok Shop with your Amazon Seller Central account.

Once connected, the integration will enable MCF to automatically fulfil orders placed from TikTok directly from your corresponding Amazon listings. This ensures accurate inventory tracking and faster order processing times. MCF Integrations can also enable you to provide your customers with real-time updates on their order status from order placement until their item reaches their doorstep.

To find the right MCF integration for your business, explore MCF’s featured social commerce integrations.

Conclusion

We continue to hear success stories from many ecommerce businesses around the world that leverage MCF and use MCF integrations to offer fast, reliable fulfilment on TikTok Shop with MCF:

So if you’re looking to expand your ecommerce business, scale your fulfilment, and drive superior delivery performance and top-line growth on new channels like TikTok, Instagram, and Facebook, then you will likely want to engage a 3PL provider, like MCF.