Log in Sign up
Log in Sign up
AMAZON MULTI-CHANNEL FULFILMENT (MCF)

Deliver your customer orders anywhere, anytime, through any channel

Already an Amazon seller?
Get started
female warehouse worker in pink shirt scanning items and image of orange robot shelf with products on it
Warehouse workers with orange vests in a fulfillment center scanning yellow packages
WHAT IS MCF?
Put the power of the world’s largest fulfilment network at your fingertips
MCF is a third-party logistics (3PL) solution that enables you to leverage Amazon’s fulfilment network and team of experts to pick, pack, ship, and deliver your customer orders from off-Amazon sales channels.
Already an Amazon seller?
Get started
Why use MCF
icon with hands holding a box on a lime green background
Superior delivery performance
Delight your customers with a >99% on-time delivery rate and deliveries made 363 days a year.
Delivery truck icon on lime green background
The world’s fastest fulfilment
Deliver your products as quickly as one day after their ship date.
white icon of a circle with a check mark inside on a bright green background
Inventory optimisation
Consolidate your inventory into a single pool that can be used for all your channels – so that you can reduce costs and streamline operations.
dark computer monitor with 5 stars in the middle in a straight line on a bright green background
First-class customer experience
Build customer trust with real-time tracking on every order and a 99.8%* undamaged package delivery rate.
*Based on all orders fulfilled by MCF in the UK from January 2023 through March 2024
Checklist icon on lime green background
Integrated, automated fulfilment operations
Seamlessly connect MCF with your back-end systems and automate the entire order fulfilment process with our state-of-the-art ecommerce integrations.
Open blank cardboard box icon on lime green background
Unbranded packaging
Ship your orders automatically in unbranded packaging, at no additional cost to you.
How MCF works
White delivery truck icon on blue background
1. YOU SEND YOUR INVENTORY TO AMAZON
Ship your products to Amazon and we will distribute and store them in our fulfilment centres.
Smartphone with cardboard box icon on blue background
2. CUSTOMERS ORDER YOUR PRODUCTS
Customers place an order through any off-Amazon sales channel including your brand website, an ecommerce marketplace, or a social media store.
open cardboard box on blue background
3. AMAZON RECEIVES AND PROCESSES YOUR CUSTOMER ORDERS
Once your orders are routed to MCF, we pick and pack your products, and ship them to your customers.
cardboard box on doorstep icon on blue background
4. AMAZON DELIVERS ORDERS TO YOUR CUSTOMERS
We fulfil your orders within 2 business days (Expedited) or 4 business days (Standard).
Latest case studies
CASE STUDY
Fishers Finery increases off-Amazon ecommerce revenue by 988% over 10 years with Amazon Multi-Channel Fulfilment as its 3PL
Read
Image of woman in silk robe sitting on the bed with a book and mug smiling
CASE STUDY
UK Skincare brand 5kind reduces operating costs by 12% by using MCF
Read this case study to learn how UK skincare brand 5kind reduced its operating costs by 12% by using MCF as its 3PL provider.
Read
Image of 3 5kind extra strong hemp cream black jars on white towels with a white background
Get the latest news and insights from Amazon Multi-Channel Fulfilment delivered to your inbox!
man with beard in blue shirt stocking items on yellow containers on robots
INTEGRATIONS
Automate your entire order fulfilment process
With our apps and APIs, you can integrate MCF with the ecommerce systems that you’re using – and automate your order fulfilment process from online checkout to your customers’ doorsteps.
March 13, 2023 05:31 pm
Learn more
three warehouse workers with security vests looking at a computer
PRICING
Reduce your costs for fulfilment and storage
Accelerate your bottom-line growth with simple, predictable pricing for fulfilment and storage and discounts on multi-unit orders of 25%, on average.
February 14, 2023 12:36 am
Learn more
Related content
GUIDE
Guide to the Supply Chain Portal
image of a man in a warehouse looking down at his laptop
Read
BLOG
How to use MCF to fulfil orders from TikTok Shop
Woman taking a photo of skincare bottles laid in an open box before packing it
Read
BLOG
Unbranded packaging for Amazon Multi-Channel Fulfilment: What it is and how it works
Image of blank cardboard boxes stacked on a table next to a laptop
Read
BLOG
5 Types of ecommerce integrations for Amazon Multi-Channel Fulfilment
person using laptop with shopping cart icon, Online shopping and e-commerce concept.
Read
Frequently asked questions

How do I sign up for MCF?

If you’re new to selling on Amazon contact us to sign up. If you currently sell with FBA, get started here.

Do I need to be an Amazon seller to use MCF?

No. MCF is open to all businesses, whether or not you sell on Amazon. If you do not have an Amazon Seller Central account, you can sign up for MCF here.

What is the difference between FBA and MCF?

Fulfilment by Amazon (FBA) allows you to fulfil orders placed on Amazon while MCF fulfils orders on any of your channels including your own website.

Can using MCF together with Fulfilment by Amazon (FBA) actually help me increase my Amazon.co.uk sales revenue?

Yes. In fact, UK sellers who use both MCF and FBA have increased their Amazon.co.uk sales revenue by an average of 26.4%*.

How is this possible? There are four main reasons:

  1. Effective inventory consolidation and distribution: Once you send your inventory to Amazon, we:
    1. Consolidate your inventory into a single pool that can be tapped into to fulfil your Amazon.co.uk orders (with FBA) as well as your off-Amazon orders (with MCF).
    2. Distribute your stock across our network of fulfilment centres, so it’s as close as possible to your customer base.
  2. Improved inventory turnover: By exposing your pool of inventory to all your sales channels, you can increase the likelihood that your stock will be sold faster and improve your inventory turnover.
  3. Reduced out-of-stock rates: Amazon will help you ensure that you have the right amount of the right products in the right places at the right times – so that you can satisfy demand from all your ecommerce channels and prevent stockouts.
  4. Faster delivery promises: With your products strategically positioned across Amazon’s fulfilment network, you will be able to faster make delivery promises on Amazon.co.uk – and this can help boost shopper conversion.

*Based on trailing twelve-month sales revenue for UK Amazon sellers who used FBA and started using MCF from December 2022 to April 2023, versus those who only used FBA, during the same time period.

Can I use my current FBA inventory to fulfil MCF orders?

Yes. If you are an existing Amazon seller using FBA, your inventory will serve both Amazon customers and customers from your MCF sales channels.

Is MCF offered in other countries?

Yes. MCF is also available in Australia, Canada, France, Germany, Italy, Japan, Mexico, Spain and the United States.

View more
Transform your order fulfilment with MCF today
Interested in getting started with Amazon Multi-Channel Fulfilment (MCF)?
Contact us