Guide to integrating your Shopify website with Amazon Multi-Channel Fulfilment (MCF)

Read this guide to learn how to integrate your Shopify website with Amazon Multi-Channel Fulfilment (MCF) so that you can automate your Shopify order fulfilment.

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Benefits of integrating Shopify and MCF Key considerations for integrating Shopify and MCF Types of integrations for connecting Shopify and MCF Frequently asked questions about integrating Shopify and MCF Conclusion
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Integrations are a valuable tool that can help you grow your ecommerce business. An ecommerce integration is essentially a data connection between two or more sources that allows companies to gain better visibility and control across their back-end systems and automate their business processes. According to Gartner, a typical ecommerce experience today involves over 30 integrations.

Business owners often look to scale their business by outsourcing their order fulfilment to a third-party logistics (3PL) provider and then integrating their company’s back-end systems with their 3PL’s systems, enabling them to automate their order fulfilment process. Once these integrations are set up, whenever a customer order is placed from any sales channel, it will be instantly routed to the 3PL and the end-to-end order fulfilment process will run automatically and efficiently.

One 3PL that offers an array of integrations is Amazon Multi-Channel Fulfilment (MCF), which provides fast, reliable fulfilment for off-Amazon channels, including ecommerce marketplaces, social media stores, and brand websites. MCF integrations help merchants optimise their order fulfilment from click to delivery for popular ecommerce solutions, like Shopify.

There are multiple options for integrating your Shopify website with MCF. But how do you decide which integration is best for your business? In this guide, we highlight the benefits of integrating your Shopify store with MCF, discuss the types of integrations available, and tell you how to get started with integrating MCF and Shopify.

Stay up to date with new Amazon Multi-Channel Fulfilment features, best practices, and more.

Benefits of integrating Shopify and MCF

Integrating your Shopify website with MCF can enable you to achieve a number of business benefits, including:

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Reduced manual effort
With your integration in place, you won’t have to waste time and effort typing in your customers’ addresses and manually managing order processing. The integration will seamlessly connect MCF and your Shopify store and enable you to automate your order fulfilment.
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Improved delivery performance
Integrations cut down on the amount of time it takes to fulfil your orders. After you set up an integration, whenever an order is placed on your Shopify website, it’s routed to MCF instantly to start the process of picking, packing, and shipping. This speeds up order processing time, so your customers can receive their packages faster. For example, dental care brand MySweetSmile was able to improve its delivery speeds by 43% after integrating its Shopify website with MCF.
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Increased focus on growing your business
Instead of worrying about your logistics and where to send your Shopify orders, you can focus on other growth levers for your business.

Key considerations for integrating Shopify and MCF

Once you decide you want to implement and use an ecommerce integration to connect your Shopify website with MCF, you’ll need to evaluate the various integration options available and select the right one for your business needs. Before beginning the evaluation process, there are a few important factors to consider:

  • Current fulfilment operations: Before choosing an integration, assess your current order fulfilment process and its level of complexity. Depending on how many sales channels you utilise besides your Shopify website and how many countries you sell in, you may need a single connector between your Shopify store and MCF or an integration that can handle multiple sales channels connecting directly to MCF.
  • Level of customisation required: Another consideration is the level of customisation you need in an integration. Whether it be sending orders to an enterprise resource planning (ERP) system or utilising specific MCF features – like unbranded packaging – these needs can impact which integration you settle on. In fact, whether you funnel all of your orders through Shopify or you use a separate inventory or order management system can also impact your integration choice.

Having a good picture of both your current and future plans will help you best decide on an integration that can support your business in the long run. Consider each of these factors, because they will help guide your decision making in the next section as we look at the different options that are available to you.

Types of integrations for connecting Shopify and MCF

There are three different integration options to connect your Shopify store with MCF: third-party applications, inventory and order management solutions, and custom APIs.

Third-party applications

Third-party applications are integrations built by independent software vendors (ISVs) that can connect your Shopify website with MCF. These apps provide a single, direct connection between MCF and Shopify that may allow you to leverage additional capabilities or features. For instance, WebBee and ByteStand are third-party apps that can be used in all countries MCF is available. They offer virtual bundles, automation for other countries in addition to the UK, and access to MCF features. It’s important to note that most apps may also require a monthly fee be paid to the ISV based on order volume (but may provide additional services like onboarding support).

Some examples of third-party applications that integrate MCF and Shopify include:

  • WebBee: Syncs your Amazon inventory with your Shopify orders for automated fulfilment and real-time visibility into your inventory and order processing. Interested in learning more? Read this case study to learn how 5kind used WebBee to integrate its back-end system on Shopify with MCF. Also, you can check out WebBee’s feature list or get started by installing the app and following the setup instructions. If you start using WebBee, your monthly fee will be waived for 3 months using the code WB6MSPL.
  • ByteStand: Automates your Shopify order fulfilment and shows real-time shipping rates at checkout, in addition to updating your customers with tracking information. See how Very Special Games used ByteStand to integrate their Shopify website with MCF to streamline their operations. Interested in using ByteStand? Sign up for a demo to walk through the ByteStand app setup or get started by installing the app and following the setup instructions. Use the coupon code amazon_30 to get a 30-day free trial.

Inventory and order management solutions

Inventory and order management solutions collect orders from multiple sales channels, including your Shopify website, to send to MCF or other 3PL fulfilment providers. Some may even connect to enterprise resource planning (ERP) systems for financial reporting, or perform custom order routing.

This integration option is best suited for businesses with complex order routing needs, like requiring connections with multiple 3PL fulfilment providers, sales channels, or back-end systems. There are numerous inventory and order management integrations available, including:

  • Riithum: Connect your Shopify website with MCF using Rithum for streamlined order management and automated fulfilment.
  • Listing Mirror: Leverage this multi-channel software to assist with listings, fulfilment, and inventory for all your sales channels, including Shopify.
  • Linnworks: Automate your Shopify order fulfilment using the Linnworks integration.
  • ShipStation: Monitor orders across your ecommerce sales channels and automate fulfilment with MCF. Discover how Aromatan used ShipStation to seamlessly manage inventory and orders across their sales channels, including their Shopify website.
  • Veeqo, an Amazon company: Use Veeqo, Amazon’s free shipping and order management software that integrates MCF with your business to organise all your operations in one place.

Visit our integrations page for the full list of inventory and order management integrations for MCF and Shopify.

Custom APIs

If you want to build your own custom API integration between MCF and your Shopify store, MCF offers developer-friendly APIs. This option is typically chosen by large businesses, which often have their own in-house developers or access to external developer resources.

Follow these steps to create a custom API integration between your Shopify website and MCF:

1. Register as a developer using the registration guide found in the developer documentation.

2. Once you have a developer account, you can use the integration guide in the developer documentation to determine what APIs you wish to use and their functions.

3. Once your API is set up, it will begin communicating between your Shopify website and MCF to manage and fulfil orders based on your custom integration.

Download the developer documentation to get started integrating MCF and your Shopify store with a custom API.

Frequently asked questions about integrating Shopify and MCF

I currently have inventory in Amazon fulfilment centres. How do I sign up for MCF so that I can integrate MCF and my Shopify store?

There is no sign up to use MCF. If you already have inventory with Amazon, you can select the integration you wish to use, and begin setting up the connection between your Shopify website and MCF.

Is there a fee associated with integrating my Shopify website and MCF?

For third-party applications or inventory and order management solutions, there may be a monthly or annual fee, typically based on order volume. Locate the specific integrations you are considering on our integration page for more details.

Is coding a requirement for integrating my Shopify website and MCF?

There are a variety of prebuilt integration options – including third-party apps and inventory and order management solutions – that do not require coding. If you have developer resources with coding skills, you can explore MCF’s custom APIs.

What is the onboarding time for integrating my Shopify website with MCF?

Onboarding times vary depending on the complexity of your business and the integration you select. A prebuilt app typically has the lowest onboarding time, as low as 15-30 minutes, depending on your current business setup. Inventory and order management solutions range from minutes to a couple of weeks depending on the details of your business, like your SKU mapping setup. However, these solutions sometimes offer services to help you get started (often for an additional fee). The custom API integration option typically takes the longest, since it involves coding.

Which integrations can connect directly to my ERP system?

Some inventory and order management solutions connect to ERP systems. Locate the integrations you are considering on our integration page to check their ERP connection options. A custom API integration will typically allow you to communicate information to your ERP system.


Ecommerce integrations are powerful tools to level up your ecommerce business’ operations. There are quite a few ways that you can connect MCF and your Shopify store. By evaluating your current and future needs, you can decide whether you want a third-party application, inventory and order management solution, or custom API. Whichever option you choose, it will reduce manual effort and improve your click-to-delivery speeds – so that you can delight your Shopify customers with fast, reliable order fulfilment.

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