How to use Amazon Multi-Channel Fulfilment to fulfil orders for multiple ecommerce marketplaces

Learn how to sell on multiple marketplaces and use MCF to fuel your sales growth with streamlined ecommerce fulfillment.

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Selling on multiple ecommerce sales channels can grow your online business, and this strategy has become increasingly popular. But multi-channel selling comes with complexities. Finding the right marketplaces to sell on, and the right fulfilment service that best fits your business is critical. Amazon Multi-Channel Fulfilment (MCF) fulfils orders from any ecommerce sales channels, and has features to help your business grow across many channels. Some marketplaces don’t allow Amazon services yet, but with MCF’s three product features, such as unbranded packaging and integrations, you can still take advantage of MCF’s Prime-like shipping speeds and save an average of 25% with multi-unit discounts.

In this article, you will learn about:

Tips for selling on different marketplaces

Selling products on multiple ecommerce sales channels can provide greater selection and convenience for your customers, increasing customer loyalty and making a seamless customer journey. Before you begin selling, here are some helpful tips to get started:

  • Identify which marketplaces are most popular with your target audience to find the best opportunity for high sales.
  • Identify which marketplaces are most popular with your target audience to find the best opportunity for high sales.
  • You might also want to check where your competitors are selling, as they may have already identified a successful marketplace for your product category.
  • Another factor to consider is if the marketplace allows for advertisements to boost your exposure with customers.

Once you have decided on the marketplaces you want to sell on, the next step is finding fulfilment providers. Read how three MCF features help streamline fulfilment for ecommerce orders across all online channels.

Tracking Amazon Logistics orders

MCF uses a variety of carriers to deliver the same Amazon delivery experience to customers on all channels, but the largest is Amazon Logistics. Amazon Logistics is Amazon’s own last mile delivery provider. Therefore, MCF gives your customers the same delivery confidence that Amazon trust to deliver for their millions of customer orders on a daily basis. All MCF orders are fully tracked, and customers can use Swiship to look up tracking information and follow their order to their door. MCF also added the ability to track through AfterShip and other integrations, to make sure that any carrier that we use, including Amazon Logistics, is trackable on channels like Etsy and Wish.

Stay up to date with new Amazon Multi-Channel Fulfilment features, best practices, and more.

Unbranded packaging

Businesses using MCF can fulfil orders from their off-Amazon sales channels in unbranded packaging at no additional fee. The packaging materials that we use – including boxes, tape, and polybags – do not contain any Amazon branding.

As a seller using MCF, your orders will be automatically sent out in unbranded packaging.

Note that – as of December 2022 – MCF’s unbranded packaging feature does not include non-sortable inventory that exceeds 45.72 x 35.56 x 20.32 cm and/or 9 kg.


In order to save time on fulfiling orders across multiple sales channels, MCF can be integrated with your existing ecommerce sales channels. Here’s an overview of some of the most popular integrations for MCF:

  • Listing Mirror - Listing Mirror is ecommerce software that helps sellers with listing, inventory, and order management.
  • Sellbrite - List products and control inventory from a single interface with Sellbrite.
  • Orderhive - With automated order sync, Orderhive allows sellers to organise their inventory across sales channels.
  • Rithum - Rithum features ecommerce software built to help your multi-channel business with channel management, digital marketing, brand analytics, and more.

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