Managing ecommerce fulfilment across multiple sales channels can be complex. Whether your customers place orders on Amazon, another marketplace, or your own website, their expectations for speed, reliability, and a seamless experience remain the same.
Amazon Multi-Channel Fulfilment (MCF) helps businesses of all sizes simplify operations and accelerate growth by using Amazon’s world-class fulfilment network to pick, pack, ship, and deliver customer orders from any off-Amazon sales channel.
Here are seven key benefits that MCF provides for Amazon sellers.
1. Best-in-class delivery performance
MCF enables you to meet and exceed shopper expectations with fast, reliable delivery across all your channels. Using the same network that powers Fulfilment by Amazon (FBA), MCF delivers orders in one calendar day (Expedited) or two to three calendar days (Standard).
With MCF, businesses can rely on greater than 99% on-time delivery, deliveries seven days a week, and a 99.98% undamaged package delivery rate¹ so every order reaches customers quickly and in perfect condition.
2. Fast order fulfilment
Speed matters in ecommerce. With MCF, you can fulfil your off-Amazon orders with the same efficiency as your Amazon orders. Simply choose the delivery speed that suits your business and your customers.
By leveraging Amazon’s advanced logistics and automated workflows, sellers can reduce fulfilment times, shorten delivery windows, and increase customer satisfaction.
3. Reduced operating costs
MCF offers simple, predictable pricing with no hidden fees. You pay only for fulfilment and storage. Each fulfilment fee includes pick, pack, and ship, and you can save up to 25% on multi-unit orders.
Sellers who use both FBA and MCF often report significant cost savings and efficiency gains thanks to Amazon’s scale and streamlined network.
Learn more about MCF pricing and fees.
4. Inventory optimisation
With MCF, you can consolidate inventory into a single pool to fulfil orders from both Amazon and other sales channels. This centralised approach simplifies logistics, reduces stockouts, and improves inventory turnover.
Using both FBA and MCF can lower out-of-stock rates and can lead to higher inventory turnover.
By sharing inventory across channels, you can meet demand wherever it arises without overstocking.
5. Integrations for automatic fulfilment
MCF offers multiple integrations that make it easy to connect with your ecommerce platform or back-end systems. Whether you sell through Shopify, BigCommerce, WooCommerce, or a custom site, you can automate order fulfilment and streamline operations across channels.
Explore MCF integrations to connect your store.
6. Unbranded packaging
Every MCF order is automatically shipped in unbranded packaging at no additional cost. Packaging materials, including boxes, tape, and polybags, do not contain Amazon branding, so you can maintain a consistent brand experience across all your sales channels.
This allows sellers to scale their fulfilment while preserving their own brand identity and customer experience.
7. Real-time order tracking
Customers expect full visibility of their orders from checkout to delivery. MCF provides real-time tracking on every shipment so you and your customers can monitor progress and delivery dates at any time.
Transparent tracking helps boost shopper confidence and can increase repeat purchases by delivering a reliable end-to-end experience.
8. Scale your business with reliable fulfilment
By leveraging Amazon’s fulfilment network, sellers can deliver quickly, reduce costs, and grow with confidence while providing the high-quality experience customers expect.
¹ Based on all orders fulfiled by MCF in the UK from January 2023 through March 2024.
² Based on trailing twelve-month sales revenue for UK Amazon sellers who used FBA and started using MCF from December 2022 to April 2023 versus those who only used FBA during the same period.
